Our Journey Through Time
From a simple idea in 2020 to becoming South Africa's trusted expense tracking partner — discover how we've grown alongside our community's financial needs
The Beginning
What started as a weekend project in Bloemfontein quickly became something bigger. I was frustrated with clunky expense apps that didn't understand how South Africans actually manage money — dealing with multiple currencies, cash transactions, and the unique financial challenges we face here.
- First prototype built in a garage office
- 100 beta users from local businesses
- Focus on South African market needs
- Initial funding from personal savings
Growth & Recognition
The real breakthrough came when small businesses started recommending us to their networks. Word spread quickly through Bloemfontein's business community, then to Johannesburg and Cape Town. We realized we'd struck something meaningful — a tool that actually made financial tracking simpler, not more complicated.
- 5,000+ active users across three provinces
- Partnership with local accounting firms
- Mobile app launch for Android and iOS
- First official office space in Westdene
Innovation & Expansion
Last year brought exciting challenges. We introduced AI-powered categorization that learns from South African spending patterns, integrated with major local banks, and launched our business dashboard. The response was overwhelming — suddenly we weren't just tracking expenses, we were helping people understand their financial habits.
- 25,000+ users nationwide
- AI categorization with 94% accuracy
- Integration with Standard Bank and FNB
- Business analytics dashboard launch
Looking Ahead to 2026
We're not just building software — we're creating a financial wellness ecosystem that understands the unique challenges and opportunities in South Africa. Our vision extends beyond expense tracking to comprehensive financial empowerment.
Smart Financial Insights
Advanced analytics that provide personalized recommendations based on South African economic trends and your spending patterns, helping you make smarter financial decisions.
Community-Driven Features
Building tools that reflect how South Africans actually manage money — from stokvel integration to informal business tracking, we're developing features our community actually needs.
Financial Education Hub
Launching comprehensive resources tailored to South African financial landscape, helping users build wealth and navigate economic challenges with confidence and knowledge.